Kaity Cimo
After graduating from Boston University’s College of Communication, Kaity began her career at a Boston marketing agency, Winsper, where she led some of the firm’s highest-level client relationships, which typically generated billing in excess of $100k for each of their many projects. She oversaw brand strategy, web development and multi-media marketing campaigns for a number of the firm’s leading clients during her tenure, eventually building on her expertise by spearheading a marketing campaign at Active.com which grossed over $1MN in revenues in its first year under her guidance.
Building upon her success at Active, Kaity became a founding member of Crane and Lion, where she was responsible for the development of the brand’s identity, position and messaging. Additionally, she spearheaded the company’s successful forays into e-commerce, digital marketing and community building with her cultivation of a variety of strategic partnerships - all of which helped propel the brand’s revenue growth.
With a dozen years of extensive experience establishing, refining and versioning go-to-market strategies for other brands, Kaity decided to put her experience to work on her own behalf, and so she and Katharine founded For Now. At For Now, she brings her extensive skills to bear helping entrepreneurs develop all of the customer-facing aspects of their young brands, while simultaneously standing up a successful, profitable and fast-growing retail incubator with showrooms in the Seaport district and (seasonally) Nantucket.
In the six years since co-founding For Now, Kaity has worked with ~150 brands, employing her seasoned advisory skills and brand positioning experience to help founders focus their resources for maximum impact, develop and sustain confident market positions and strategies, and refine and evolve their product assortments to meet customer demand. Her extensive expertise in assisting fledgling startups is the byproduct of her own extensive experience as an operator, and the invaluable knowledge that comes from working with a broad and dynamic portfolio of ~150 brands over nearly 4 years - experience that is virtually impossible to find and even harder to replicate.
When she is not busy helping other brands achieve their potential, she and her husband Kevin, who live in Scituate, MA, are busy helping their two children achieve theirs. In the spare time that she has, Kaity enjoys running and being by the water with her family.